Let’s face it – we all want firmer skin and that’s where The Body Shop’s first firming skincare collection, Natrulift, comes in. Organically grown and hand harvested, the pomegranate seeds are turned into an oil that is used as a natural alternative to retinol. We love the Natrulift Softening Cream Cleanser ($14) and the Natrulift Firming Day Cream ($30).