Few would deny that designer Jason Matlo has been making his mark on the Vancouver fashion industry, venturing away from the eco-casual lines that dominate local boutiques.

“When I started my business in 2004 there was next to no fashion industry in Vancouver,” says Jason. “There is a small industry for fashion in Canada and Vancouver was late to catch on. In the last few years I feel the industry has begun to find a voice.”

Jason Matlo is known for his sultry dresses with impeccable fit. “I like clothes with ease,” says Jason. “There is nothing more powerful and sexy than a strong woman in tailored clothes and good heels.”

In addition to the Jason Matlo collection, a new sister-line of cocktail and evening gowns called Babe was recently launched. “Babe was born out of a need in the marketplace for great sexy dresses for price savvy fashionistas.”

But what will our Olympic visitors think of the Vancouver fashion industry? “Well they are definitely not going to think it is directional or forward thinking. People are coming from Europe and the United States, China, and Japan. All these locals are infinitely more fashion forward than Vancouver,” says Jason. “I’m sure I will be taken into Robson Square and stoned alive for saying so. But that is the reality. I’m not implying that there is no style to Vancouver but it is not as prevalent as other countries.”

But with no shortage of Olympic parties on the agenda, GLOSS is sure you will need a Jason Matlo dress, so don’t forget to check out Vancouver’s pride and joy at jasonmatlo.com.