Larry Rosen, CEO and Chairman, Harry Rosen Inc.; courtesy Harry Rosen Inc.

Having trouble keeping track of trunk sale invitations or blocking off time to meet with your personal shopper?  Great news: Harry Rosen has launched a new e-commerce site that makes it a breeze to check out the latest in mens’ formal wear and more without having to leave your desk!

The recently relaunched website at HarryRosen.com gives a nod to changing times and an increasingly connected clientele base.  As CEO and Chairman Larry Rosen. explains, “When we look at the next generation of clients – even when I look at my own teenaged sons – we can see that we need to sell our merchandise online to introduce them to our brand and get them into our stores, where we can develop a personal relationship with them.”

Despite its foray into the often impersonal world of online shopping, Harry Rosen does a great job of strengthening its reputation as the menswear chain that’s all about the customer relationship by making it as easy as ever to interact with your sales associate.  The site offers several handy features that help you make in-person appointments and ask questions of a sales associate in a specific store. You can even get recommendations based on your unique shopping history.

For now, the site offers shipping to Canadian addresses and includes over 300 items from brands including Canali, Hugo BOSS and Lacoste.  If you’re looking for tailored clothing like a suit or trousers, just make an appointment for an in-store fitting.

And in another sign of the times, Harry Rosen has launched its own blog, The New Confidence.  Check it out for interviews and tips about menswear dressing and the latest promotions.