Roden Gray to the Rescue!

Nicole Sjostedt

With its rustic yet minimalist interiors, Roden Gray menswear boutique in Gastown offers an impressive mix of simple, stylish clothing and accessories that have a European edge. “There has always been a need for a new contemporary men’s sportswear boutique carrying the right type of clothing lines — not too mainstream, not too over the top,” explains boutique manager Ryan Smith. “Roden Gray represents a guy who doesn’t really have to try too hard to have great style; it’s effortless, we like to say.”

Have a look around the boutique and you’ll find amazing straightforward pieces like hoodies and t-shirts cut to perfection and finished off with superior quality and detailing. With prices ranging from $48-$800, they’ve captured in a nutshell what every guy tends to be drawn to: understated clothes that have style through fit, durability, comfort, and good pricing. “We carry brands of clothing and accessories that all complement each other, such as Wings + Horns, Nice Collective, Obedient Sons, Comme des Garcons and Filson,” Ryan says. “These brands embody a sense of tradition with a modern twist while paying attention to detail.”

After talking with Ryan you’re almost sold on anything this store has to offer. His extensive knowledge of and passion for each brand and piece of clothing gives you that confidence to slap down the credit card with no hesitation. When asked what’s the most exciting piece of clothing coming in for spring he says “the Wings + Horns Dayton boots — a must have!” Well, boys, this certainly is a store that gives you the perfect excuse to smarten up your wardrobe, and for the ladies, this is the answer to anxiety-free shopping for your man!

Roden Gray, 231 Cambie Street, Vancouver (604.689.7302)