Calgary takes a cue from the “Queen of pin-ups” at boutique clothing retailer, Blame Betty…and why not?

There is much to admire about Bettie Page, 1950’s pinup girl and pop cultural sensation. Page’s iconic black bangs, curvaceous silhouette, pouty red lips and sexy ensembles – while deemed provocative and un-lady like by the people of her time – were pulled off by this confident woman in a classy yet alluring way, and have since captivated the minds of designers, models and fashionistas alike.

One glance into the local pub, tattoo shop or hair salon will reveal just how far this former Playmate’s influence has reached. So popular in fact, “Bettiemania” has even found its way to the heart of Canada’s West at the appropriately named Blame Betty. Located on Calgary’s 17th Ave, Blame Betty carries designs that Page would be sure to have worn herself. Think empire waists, pencil skirts and sweetheart necklines – all looks that have graced the runways in seasons past (Proenza Schouler, Dolce and Gabanna and Michael Kors to name a few).

“Bettie Page embodied so many qualities that I love,” notes Kati LeClair, owner of Blame Betty. “She was provocative, she was stylish, she was confident and best of all, she had curves!”

Those wishing to add a little more Page to their life can find Blame Betty at 829-17 Ave, SW in Calgary, AB, or can visit www.blamebetty.ca. (403) 244-9100.